DHL, the world's leading express and logistics company announced today a marketing campaign that will run simultaneously across all DHL markets in the Asia Pacific aimed at reinforcing the company's leadership position in the region.

The campaign underlines the growing importance of the Asia Pacific region in DHL's global business portfolio. The region is DHL Express' fastest growing market to date, registering strong double-digit growth in the last years. According to the International Monetary Fund (IMF), intra-Asian trade has risen steadily from about 24 percent of total trade in the early 1980s to 40 percent in recent years.

The catchy tagline - No one knows Asia Pacific like we do - reflects DHL's long history in the Asia Pacific. DHL was the first international express company to begin operations in the Asia Pacific more than 30 years ago, the company today has leadership positions in most markets across the region.

To tap growth opportunities in the region, DHL has invested in excess of USD 1.13 billion in airport gateways, air hubs, airline operations, security, ground network and infrastructure development across Asia Pacific over the last few years.

"The business environment is growing increasingly competitive by the day, perhaps more so in emerging markets within Asia Pacific. Companies no longer face competition within their own country, but also from around the region and around the world," explained John Mullen, Chief Executive Officer, DHL Asia Pacific. "Companies now need to move their goods across borders in a seamless manner in the quickest possible way. This is where DHL is able to provide customers with customisable express and logistics solutions."

The advertisements, which will be featured across all mass media from May to July, will be presented in a fun and creative way, each with the ultimate aim of bringing home the message that DHL's knowledge of the local markets and the region is second to none.

Likewise, the television commercial is a light-hearted take at how corporations are left with nothing much on the agenda, because DHL is managing the supply chain for them. The commercial, aptly titled 'Not to Do' underscores the message that DHL is a trusted brand that is able to provide comprehensive and seamless end-to-end solutions for the customer.

John Pearson, Commercial Director, DHL Express Asia Pacific said: "This campaign encapsulates all our hard work and investment in Asia Pacific over the past years and presents to our customers a new standard in express and logistics. With this campaign, DHL hopes to reinforce their leading position and continue to stay on top of the customer's mind."

Back